The Art of an Apology

Being in business is full of trails and errors, and mistakes are inevitable. While we aim for perfection, our flawed human nature and learning curve causes slip-ups and hindsight that can make us say, whoops! But when we take a client with us on the journey to...

How a Cup of Coffee Turned Into an Online Marketing Exercise

Usually, when I spend time at my local coffee shop, I’m not easily distracted, but the other day a gentleman around fifty years old caught my eye as he was trying to get the attention of the very busy barista. The questions he asked was dismissed with the wave...