The Art of an Apology

Being in business is full of trails and errors, and mistakes are inevitable. While we aim for perfection, our flawed human nature and learning curve causes slip-ups and hindsight that can make us say, whoops! But when we take a client with us on the journey to...

How a Cup of Coffee Turned Into an Online Marketing Exercise

Usually, when I spend time at my local coffee shop, I’m not easily distracted, but the other day a gentleman around fifty years old caught my eye as he was trying to get the attention of the very busy barista. The questions he asked was dismissed with the wave...

The Secrets to Avoiding High Bounce Rates

You might wonder why having a high bounce rate is a negative thing. A high bounce rate means that people come to your website and quickly leave without engaging in your services, and never come back. Basically, they take one look and they bounce out. This high rate...

How to Make the Most of Your Internet Marketing Strategy

In our technologically advanced world, it’s imperative for most businesses large and small to have on internet marketing strategy. You want to have a positive online presence that will help your business thrive, and with more people turning to their desktops, tablets,...

Are You Using Outdated SEO Tactics?

There is one thing that will always be true when it comes to SEO, and that is: SEO is constantly changing. When search engines wise up to the ways that people are looking online, and the ways people are tricking them to get ranked higher, they change their algorithms...