Whether you own or manage a pain clinic, you probably have a Facebook page that you occasionally go on and post a new special or procedure. Perhaps you put even more effort into it and try to engage and bring in new patients, but with little to no luck. Before you write off Facebook as an ineffective marketing tool, there are a few steps that you can take to amp up your efforts and actually see the results you’ve been striving for.

Step 1: Customize a plan for you

If you are a chiropractor, you should not be using a marketing plan for a financial advisor or a restaurant. Sure, there will be a few similar elements, but at the end of the day, you won’t be targeting the same people. Identify the people that will find value in a pain clinic and the ones that are currently searching for it, and from there, you can refine your ads and posts tailored to them.

Step 2: Look at what other chiropractors are doing

While you never want to take ideas from another chiropractor, it can be a good idea to know what your competitors are doing and how they are reaching their customers. What you are looking for isn’t necessarily what they are doing – it’s what they aren’t doing. You want to find gaps in their marketing plan so that you can fill them, and draw in your ideal patients to the pain clinic by filling this void.

Step 3: Invest in Facebook ads

Facebook has some incredible options for ads such as pay-per-click, page like ads, and much (much) more. The reason this is such a huge time saver is that Facebook does the work for you when it comes to segmenting your market. You will want to target the right keywords and make sure the crawlers know what you are advertising, but once you go through the ad creation process, you will find that Facebook will put your business in front of people that are already searching for a chiropractor in your location.

Step 4: Design your ads thoughtfully

Once you have selected the best Facebook ad for your needs, then you can begin the designing process. The goal is to clearly get the information across so that you draw in the patients that are already interested in a pain clinic. Make sure you have images with your ad and that you write engaging text and headlines so there is no mistake what you are advertising.

Step 5: Ask an expert

If you are strapped for time, overwhelmed by the options, or want to see results faster than you know you are capable of, then you can speak with an expert to at least help you get moving in the right direction. A simple consultation can go a long way towards helping you achieve Facebook greatness, and you can get started right away.