You might wonder why having a high bounce rate is a negative thing. A high bounce rate means that people come to your website and quickly leave without engaging in your services, and never come back. Basically, they take one look and they bounce out. This high rate should alert you that your online relationship with your visitors isn’t very productive, and it’s time to draw up a new blueprint for your internet marketing plan. Here are a few ways to lower your bounce rate, and get the traffic that you really want. 
Web Design
In order to have a low bounce rate, you need to have a responsive web design for all devices such as phones and tablets. You also need to make it simple to navigate so people know where to go next and can easily find what they are looking for. Your purpose should be clear and concise, and you should always have a call to action where a sale needs to be made. If someone visits your website and you don’t have a clean design that makes sense, they’re going to leave.
Keywords
When you’re choosing keywords and keyword phrases, you want to be sure that you are finding the words that don’t just get people to click on your website, but actually gives them the information they’re looking for. If you have a really high bounce rate, then you may not be reaching the right audience with your keywords.
Social Media
You want to have a good social media campaign to back up your website. When people share you on social media, they often do this with like-minded people who would also be interested in your products and services. Once those people have been directed to your website, they are more likely to stay and lower your bounce rate than people who find you through keyword searches.
Content
If you’re content is poor or misleading, people will often scan the page and then take off, thus increasing your bounce rate. You want content that engages the traffic you bring to the website, and then entices them to check out all of your pages, instead of leaving right away.
Quick Load Times
If you practice everything listed above, and still find that your bounce rate is exceptionally high, then it may be because your website is loading too slow. Be mindful of any third-party widgets or content on your site that can weigh it down or cause it to freeze. This will make people leave after a single visit, and possibly not come back.
Be Proactive
If you want an efficient site that offers viewers what they are looking for, you’ll pay close attention to your bounce rate. While there may be other areas that you can lightly touch on, this is one place that you’ll want to proactively engage in continually. This metric is simple and gives you information about how your website is performing when it comes to viewership. And the more knowledge you have, the better you can enhance your site to fit the needs of your target audience.
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