You don’t have to know everything about SEO to know whether or not you have hired the right company to manage your website. If you own a business, chances are you have gotten an email that sounds intriguing and offers promises to take your company to the next level. While you may be unsure about this cold email, it may also catch your eye because of the “too good to be true” services offered. This can make it tricky to make the right decision. Here are a few differences between a legitimate SEO company, and an SEO company based on spam sales that will help you out in the long run.

Search Engine Optimization

Legitimate SEO versus Spam Builders

A legitimate SEO company offers a realistic approach to getting your business site ranked higher by search engines. Good SEO takes time to grow and mature, just like a good business. You need a solid foundation. If a company makes promises to get you ranked #1 on search engines, know that they have less control than they are letting on. With the low-quality articles and dated SEO tactics, they may actually be negating your chances of moving up the online ladder. It’s just not something that can be done in a day or a week

A good SEO company invests in your business niche, and charges you a fair and accurate price for their services. If an SEO company e-mails you a bargain basement price, with an additional discount, you can expect their work to follow suite. Time is money, and if you pay bottom dollar, you can expect to get cheap work in return. This isn’t to say that a good company won’t offer you deal’s every now and then, but it shouldn’t be deals that just make no sense when you do the math and realize they would only be making a few dollars an hour.

A good website management company knows both old and new practices, but only focus on the new Google protocols, social media importance and high quality articles, and will be at the forefront of knowledge when it comes to upcoming changes.

Companies who use spam to gain business, in general, still use old SEO tactics such as posting low-quality articles that are stuffed with keywords that have no real value to keep visitors coming back to the website. Search engines such as Google and Yahoo don’t even focus their attention to these sites anymore.

A good way to understand this is to understand Google’s basic job, and that is to give visitors the best online experience possible. They do this by ranking the top sites based on certain qualities such as engaging entertainment, useful information, and content that is helpful. It doesn’t promote spam and it avoids repeat and phony content with no merit. The point is, Google is providing a quality service, and so should your SEO company.

How know the difference when you are talking to them

A best practice is to know a few of the basics when it comes to search engine optimization. Make sure you know the difference between old and new practices, good and bad tactics, and a few key words people in the industry like to throw around. You don’t need to become an expert, but this knowledge will give you some awareness when you are interviewing a company who is trying to use jargon to cover up their ignorance. It will give you the ability to weed out the spam e-mails, from the letters that are from a company that really can improve your online business.