There are still some people out there that don’t think it’s important to focus on a mobile responsive website. While in the past, this may not have been as big of a deal, but in the future — the very near future — it will effect your website more than you know. Here’s why you need to jump on board ASAP if you haven’t already.

mobile friendly site

Google is making a move

In April, Google is going to launch a new algorithm that ranks websites based on how mobile-friendly they are. This launch is going to jolt the search results more than past updates such as Panda and Penguin.

While, it seems that it will only affect mobile rankings for the time being, it’s hard to really know what is on the forefront as this trend continues to rise. Being on top of impacting decisions such as this one will keep you ahead of curve so you know where you stand in terms of ranking.

Mobile traffic is growing rapidly

The amount of people using their devices to search online is becoming more common. Smart phones are getting easier to use, and people are taking advantage of this convenience. Without a mobile-friendly website you are missing out on a huge market.

One smart thing you can do now, is find out how much traffic your website gets from mobile devices. This will give you the raw numbers you need in order to decide how important this algorithm change is to you.

Google Webmaster Tools

If you don’t know how to check you mobile traffic, Google has made it a little easier for you. Last year they added a Mobile Usability report that can give you the information you need in order to know if your website is going to be up to speed on the latest changes.

They have plenty of recommendations that are not only worth taking a look at, but may be imperative to applying if you want your website ranked on a mobile device.

We all have a job to do

Don’t just make your website mobile responsive. Website owners and Google have a job to do. Google ranks sites based on high quality content and applicability. If your website isn’t relevant and doesn’t offer information or entertainment, you won’t see it ranked very high.

The goal is to continue to make getting online a positive experience for the users. That is one reason Google let everyone know that they are launching this algorithm update on April 21st. They want everyone to be prepared and put out the best material they can so users will be happy.

What’s Next?

We all know that this is not the end of new algorithms, mobile rankings, and website changes. The best thing you can do now, is get your website mobile responsive, and keep paying attention to the shifts in technology and where search engines are focuses their energies. Staying at the forefront of this industry is smart, and well worth the time.